A Word from Julie Tremblay, 24 Heures
Explosive growth for the Free Urban Daily 24 Heures!
I am proud to join the whole team of the Free Urban Daily 24 Heures in sharing with you the results of the most recent 2011 NADbank survey, which measures the readership of the country's main daily newspapers. Not only has 24 Heures pursued its explosive growth, it has also posted the strongest increase in readership in Greater Montreal (+14.9%) of all free and paid newspapers, with as many as 637,000 readers every week.
In addition, these strong results tell us just how much readers have enjoyed the new features we have added to 24 Heures over the past year. We welcomed several new well-known columnists, including: Nathalie Lambert who discusses health-related issues on Mondays; Jean-Sébastien Marsan on relationships on Tuesdays; Isabelle Conan-Cormier, fashion on Wednesdays; Chantal Lapointe, home improvement on Thursdays; and the renowned Louis-François Marcotte who shares his thoughts on cooking on Fridays. In addition, we recently created two new columns: "Sortir" ("Out on the town") with suggestions from DJ Abeille Gélinas every Thursday and "Vino" with wine specialist Philippe Lapeyrie every Friday.
These new features are part of our ongoing efforts to provide you with new opportunities to improve your performance and expand your customer base - because your results are important to us.
In December 2010, Quebecor Media signed a partnership agreement for the publication and exclusive distribution of the Free Urban Daily 24 Heures in 68 stations throughout the STM network. This agreement, along with a distribution partnership that we had already established with the AMT, allows us to reach all transit Free Urban Daily every day of the week. These exclusive partnerships have helped to consolidate the leadership position that 24 Heures enjoys among Free Urban Dailies and, as a result, enable you to access a larger pool of potential customers and make your advertising campaigns even more effective.
It is also worth noting that 24 Heures enjoys extensive national presence with editions in the six leading urban centres across the country: Vancouver, Edmonton, Calgary, Toronto, Ottawa, and Montreal, reaching over 2,401,800 Canadians every week.*
We welcome these results with a great deal of pride and are pleased to share them with you. In the enclosed pages, you will find highlights of the 2011 NADbank survey results, a profile of our readership base, key stats, and tables and graphs that accurately show where 24 Heures ranks in the Montreal market.
On behalf of the whole team at 24 Heures, our Sales team, and our Advertising Directors and Advisors, I would like to express my sincere thanks for the trust you have placed in us over the past year. Please be assured that we will continue to be attentive to your needs in 2012.
We hope you enjoy the 2011 NADbank survey results as much as we do!
Chief Operating Officer, Sun Media Corporation
Source: 2010 and 2011 NADbank, Montreal CMA, adults 18+, 5-day cumulative readership
*2011 NADbank, Canada, adults 18+, 5-day cumulative readership