For immediate release
Quebecor joins forces with the Société de transport de Montréal
24 Heures to be the exclusive free daily in the Montreal metro as of January 2011
Montreal, December 16th 2010 – Following a call for proposals, the Société de transport
de Montréal (STM) today announced a deal with Quebecor Media for the publication and
exclusive distribution of the free daily 24 Heures in the Montreal metro system. This
renewable agreement, of a minimum term of 5 years, will allow 24 Heures to make its
way into metro stations starting on January 3rd, 2011.
This partnership between Quebecor Media and the STM will help the latter diversify its revenue sources and fuel its efforts to increase ridership.
"As a company firmly established in Montreal, Quebecor Media understands the
necessity to help meet the city’s public transit challenges. That is why we are very happy
to be joining forces with the STM and to leverage our media and technology networks to
help create a mass movement towards public transportation," said Pierre Karl Péladeau,
President and CEO of Quebecor Media.
Employing over thirty journalists, desk managers and photographers, 24 Heures has
always sought to be close to the concerns of Montrealers by focusing first and foremost
on local news.
The most widely distributed free daily in the Greater Montreal area, 24 Heures is already
well known to metro users, who can currently grab copies outside metro stations, as well
as to users of the Agence metropolitaine de transport (AMT) due to an exclusive
distribution deal signed with the AMT in 2006.
"Our new distribution partnership with the STM will allow us to reach all metro users,
throughout the day. This will undoubtedly contribute to accelerating the exceptional
growth 24 Heures has experienced since being launched in 2001," said Christianne
Benjamin, 24 Heures Editor and 24 Heures-24 Hours Vice-President at Sun Media
About Quebecor Media
Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX:QBR.A)(TSX:QBR.B), a
communications company with operations in North America, Europe and Asia. Quebecor
Media owns operating companies in numerous media-related businesses: Videotron
Ltd., an integrated communications company engaged in cable television, interactive
multimedia development, Internet access services, cable telephony and wireless
telephone service; Sun Media Corporation, the largest publisher of newspapers in
Canada; Canoe.ca., operator of a network of English and French language Internet
properties in Canada; Quebecor Media Network, provider of flyer printing and distribution
services; TVA Group Inc., operator of the largest French language over the air television
network in Québec, a number of specialty channels, and the English language over the
air station Sun TV; Nurun Inc., a major interactive technologies and communications
agency with offices in Canada, the United States, Europe and Asia; magazine publisher
TVA Publishing Inc.; book publishers and distributors Sogides Group Inc. and CEC
Publishing Inc.; Archambault Group Inc. and TVA Films, companies engaged in the
production, distribution and retailing of cultural products; Le SuperClub Vidéotron ltée, a
DVD and console game rental and retail chain; and Quebecor MediaPages, publisher of
print and online directories.
For more information, please contact:
J. Serge Sasseville
Vice-President, Corporate and Institutional Affairs
Quebecor Media Inc.